How do we better connect with our most loyal consumers, who represent the greatest value for the business?
IHG® Rewards Club saw an opportunity to create a new elevated tier to thank their top members with a program that speaks to them as people - not just points.
MAKE IT PERSONAL. Our most elite members want to feel a true sense of belonging and appreciation. So we crafted a positioning and global identity that is both aspirational and accessible for a down-to-earth road warrior consumer target.
- • Brand Strategy
- • Naming
- • Messaging
- • Identity and Visual Language
- • Image Library
- • Collateral & Communications